Vendor coordination is a vital component of live events and music festivals.
Combining her love of fashion, music, and art, Ash Lorona brings together
creative communities and supports entrepreneurs at festivals and events.
She has coordinated vendors for Electric Daisy Carnival, HARD Summer,
Nocturnal Wonderland, Dirtybird, Genius Loci Festival, DEEP LA, Mayan
Warrior, Distrikt, and the now annual Desert Hearts Fashion Show.

 Event hospitality is the glue that keeps your show running smoothly.
Ash Lorona is a natural expert at hospitality and has managed both
large and intimate events with care. She has worked with some of the
world’s most prominent artists, managed 5,000+ capacity events, and
managed event hospitality teams.

 Ash Lorona’s passions are music and fashion. Besides working in
vendor coordination and event hospitality, she has also contributed
her voice to blogs and publications for articles and features about
music festival fashion, sustainability, trends, lookbooks and more.

• Best Ways to Keep Your Burning Man Fashion Eco-Friendly — Mixmag, 2019

• JNCO Jeans - Are You Ready For Their Return? — Mixmag, 2019

• From Yoga to the Dancefloor: Festival Style Guide — Wolven Threads, 2019

• What to Wear in the Jungle — Envision Festival, 2017

• The Best Fashion Choices at The BPM Festival — Vice, 2016